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La Grange News

Posted on: July 20, 2018

Community Branding Strategy

The La Grange 2020 Plan recommends the creation of a new brand and identity for La Grange.  As we look to the future, a new brand strategy will help the Village identify its “product” and the key attributes that make La Grange unique.  The strategy will provide a framework for decision making that helps to prioritize limited resources and focuses on delivering La Grange’s distinctive promise to residents and businesses.

 

Community branding is about creating a unified story we can all share that positively affects the Village’s reputation.  We all are responsible for delivering the many experiences that can be found throughout our community, from our downtown and parks to our restaurants and businesses.  

Based on the La Grange 2020 plan, and a concurrent recommendation from the Community and Economic Development Commission, the Village budgeted funds to engage a brand consultant for the development of a brand strategy and visual identity this year.  

The next step in the project is to receive input from the community through an online survey.  We invite you to please visit the branding project website at www.brandinglagrangeil.com to find out more about the project and take the survey.  

For more information please contact the Community Development Department at (708) 579-2300.

 

 

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